01
The shared lead
Marketplace platforms sell one enquiry to up to six companies and charge you whether you reply or not. You're not buying a lead. You're buying a race.
BOOKED CONSULTS.NOT SHARED LEADS.YOUR SHOWROOM.
Facebook and Instagram ads that open a WhatsApp chat. An assistant asks the homeowner's suburb, budget band and timeline, then books a design consult in your showroom calendar. Before you've picked up the phone.
SEND IT A MESSAGE AS IF YOU'RE A HOMEOWNER. WATCH IT QUALIFY AND BOOK.
6
companies can receive the same marketplace lead
21×
more likely to qualify a lead when you reply in 5 minutes, not 30
42h
median time businesses take to reply to a new enquiry
60s
how long the assistant takes to qualify and book
Studio Kitchens
Typically replies instantly
BUDGET-QUALIFIEDSUBURB-FILTEREDBOOKED INTO YOUR CALENDAREXCLUSIVE TO YOUR AREAAFTER-HOURS COVEREDNO SHARED LEADSYOUR OWN AD ACCOUNTREPLIES IN SECONDSSHOWROOM CONSULTSMEASURE-UPSWON / LOST TRACKEDCAPE TOWN
A homeowner wants a new kitchen. She fills in a form on a lead site at 20:14 on a Tuesday. That lead is sold to you and five other companies. You see it at 08:30. Two of them have already called her. Her budget is R60k and your kitchens start at R150k. You've spent your morning on a quote that was never yours. That is the system you're paying for. We built a different one.
THREE LEAKS IN EVERY KITCHEN COMPANY'S PIPELINE
02
The 20:00 enquiry
Most homeowners research kitchens after work. Your showroom closed at 16:30. By the time you reply the next morning, the odds of qualifying that lead have dropped more than twenty-fold.
03
The wrong budget
Half the time wasted in this industry is a quote for a budget that was never a fit. Nobody asked the one question that would have saved the afternoon.
FROM AD TAP TO BOOKED CONSULT IN FOUR STEPS
- 01
The ad
A Facebook or Instagram ad, targeted to the suburbs you actually serve. One tap opens WhatsApp with the first message already typed.
- 02
The questions
The assistant asks six things, one at a time, with buttons: suburb, project type, budget band, timeline, whether they own the home, and an optional photo. Under a minute.
- 03
The filter
Outside your area, wrong budget, or "just looking"? They get a polite close or a nurture tag. They never reach you. Only fits go through.
- 04
The booking
A qualified homeowner picks a slot from your live calendar: showroom consult or on-site measure-up. You get the full summary on WhatsApp. Reminders go out at 24 hours and 2 hours.
Runs at 20:00. Runs on Sunday. Runs while you're on site.
SEND IT A MESSAGE. WATCH IT WORK.
This is the generic kitchen assistant. Yours gets your logo, your suburbs, your budget tiers and your calendar. Try it on your own phone right now.
Studio Kitchens
Typically replies instantly
Scan with your phone
- Replies in seconds, day or night
- Asks budget before you ever see the lead
- Books straight into your calendar
ONE SYSTEM. SIX PARTS.
C/01
Exclusive to your area
One kitchen company per suburb cluster. Your leads are yours. They are never resold.
C/02
Ads built and run for you
Creative, targeting and daily management on Facebook and Instagram, aimed at the suburbs you serve.
C/03
Your own ad account
The ads run in an ad account you own. You see every rand that goes to Meta. If we ever part ways, everything stays with you.
C/04
The WhatsApp assistant
Branded to you. Your suburbs, your budget tiers, your tone. It qualifies, filters and hands over. Escapes to a human the moment someone asks for one.
C/05
Straight into your calendar
Showroom consult or measure-up, booked from your live availability. Automatic reminders. No-shows get a rebook message.
C/06
A pipeline you can read
Every lead sits in a CRM pipeline: new, qualified, booked, showed, quoted, won or lost. Monthly report in rands won per rand spent, not clicks.
BUILT FOR INDEPENDENT KITCHEN COMPANIES
This is for you if
- You design and build kitchens or built-in cupboards and you have a showroom or a workshop clients can visit
- You or a designer handle enquiries personally
- A typical job is a serious purchase, and a wrong-fit enquiry costs you a half-day
- You'd rather have fewer, better consults than more leads
This is not for
- Franchise branches that run marketing through head office
- Flat-pack or DIY kitchen retailers
- Companies that want leads but won't reply to them
MACHINES ALREADY RUNNING
[DOJO SIGN-UP NUMBER] sign-ups since January
Meta ads we've run for a northern-suburbs karate school since the start of 2026. Same ad engine, same follow-up discipline.
Live for a float studio and a plaster specialist in Wales
Custom WhatsApp assistants answering, qualifying and booking for businesses in Swansea and Bridgend. Day and night.
Built for makers and trades
Sites for a Stanford furniture studio, a Paarl lash studio, a plumbing company and a Spanish karate dojo. We know how owner-run businesses sell.
Kitchen-specific numbers are being measured with our first clients now. Ask Alistaire for the latest on the call.
No. The ad opens WhatsApp directly. If you want a page for the ad to point to as well, we can build one, but the system doesn't depend on it.
You do, directly to Meta, from an ad account you own. We never mark up media. You see the exact spend.
Every booked consult has to meet a written definition we agree before we start: in your area, in your budget band, within your timeline, and the decision-maker. If one slips through, you flag it and it's replaced. That's in writing.
No long contracts. We agree a short first term so the system has time to prove itself, then it's month to month. Everything (ad account, Page, pixel, chat history) stays with you.
The assistant qualifies and books 24/7. Hand-offs that need a human wait until your opening time, so nobody is messaging you at midnight.
Reply fast to the hand-offs the assistant sends you during business hours, keep your calendar current, and mark consults as won or lost in the pipeline so the reporting is honest.
We go through pricing on the call, once you've seen the assistant running with your branding. It's structured so the bulk of what you pay is tied to results, and we'll put it in writing before anything starts.
SEE IT WITHYOUR LOGO ON IT.
Ten minutes on WhatsApp or in your showroom. I'll show you the assistant built for your company, your suburbs and your price tiers. If it's not for you, say so and I won't take it personally.
Alistaire Bosman · Boss Digital Solutions · Durbanville